Loving Tan Review.

I’ve been a fake tanner for as long as I can remember. I have vivid memories from my early high school years when tanning products were certainly not what they are today, and combined with my sloppy application (I put that down to inexperience and laziness) would lead to often streaky and frequently orange legs! (For some reason, a younger self chose to only tan her legs; leaving the rest of her body a snowy shade of white).

I’ve been using Loving Tan for about 6 months now and am still so surprised when I meet girls who have not heard of this product! It was an appointment at the beautician that inspired this blog post. Whilst waxing my eyebrows, my beautician and I were discussed tanning products and when I mentioned Loving Tan, she exclaimed, “Yes! I LOVE Loving Tan but not many people seem to know about it.”

And then I thought; that has got to change!

Loving Tan has fast replaced all tanning products in my bathroom cupboard. It is an Australian product and self-proclaimed breakthrough in the industry. Put simply, it is a tanning product “made by tan lovers for tan lovers”.

loving tan

Loving Tan is available in a 2 hour (medium & dark) and 8 hour (medium, dark & ultra dark) mousse formula and retails for $34.95 – $39.95 AUD. Available in Australia and Internationally, you can purchase your tan here. They even offer free shipping for orders over $50, which is an amazing bonus!

For this review, I have used the 2 hour Express Deluxe Bronzing Mousse in ‘dark’.

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The tanning product has an instant bronzer in it making the application process very simple as you can visibly see where you are placing the product and where you’ve missed. Directly after application, I do find this product to be quite pink on my skin, which at first was a little daunting but this is not the colour it remains so don’t be alarmed. The tan has a pleasantly nice smell, and definitely does not have that ‘fake tan’ smell like other products I’ve used in the past. It is also very quick drying and doesn’t feel too sticky on the skin.

I use a fake tan mitt to apply the product and this helps to work the product into the skin and also avoids any mishaps with fake tanned hands (we’ve all been there!). Loving Tan have also released a back applicator, and must be one of the first to do so as I have not seen a product like it on the market. I absolutely loved the idea of the back applicator as my boyfriend hates tanning my back for me and it’s difficult to do myself, but I must be honest; I hated this product. I find the sponge applicator too small, which makes it difficult to spread across the back area. I also found it difficult to use in terms of getting the motions right.


*The above pictures depicting my legs before, straight after application, and after shower have not been edited or retouched. They were taken in the same place, however different times of the day have resulted in different natural lighting settings.

I’m quite pale, as is visible in the before photo above and I find this tan to be very natural on the skin. Thanks to the dual active self tanner ingredients, this tanning mousse ensures a natural looking tan without the streaks or orange undertones. The ‘after’ image above was taken after showering after allowing the tan to develop for the recommended 2 hours. As expected, if you leave the tan on longer you will achieve a much darker shade. The tan is long lasting provided you look after your tan. To do so, moisturise daily and this will ensure your tan fades off evenly.

I cannot recommend this product enough! For any self tan lovers out there, I assure you that you will be loving your tan with Loving Tan.

Meika & Me

Disclaimer: All thoughts and opinions on everything featured on this blog post are my own and not influenced by any third party. This feature has not been sponsored nor have I received any payment for this post. All images featured on this blog post have been taken by myself. 

8 Responses to Loving Tan Review.

  1. Jess says:

    Great post!

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  3. Sachita says:

    Hey Meika! I have nominated you for the blogger recognition award! Congrats! Hope you enjoy reading it and link me to your post if you do get round to doing one as I would love to read it. Here’s the one I nominated you in:

  4. Schnauzevoll says:

    Well, I definitely am not someone who would buy this product (first I tan like crazy, second I don’t want to) BUT you put together a great and informative post!

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  6. Marielynn says:

    Hi! I love being tanned so I was really excited about this post of yours ! I read it and I really want to try the products except I got one problem and thats when I use products like self tanners I get really orange and get stripes all over my body. I used all different kinds from cheap ones to really expensive ones ! So any tips about that? Does this self tanner gives you stripes ?

    Thank you for Reading & taking the time to answer

  7. meikaandme says:

    Thank-you so much for the feedback, I’m glad you enjoyed my review.
    I can totally hear where you’re coming from, we’ve all been there!
    I haven’t had a bad experience with Loving Tan, even on those nights I’m feeling a bit lazy and not applying my tan with great precision, I still find its blended really well and hasn’t left any streaks or lines. My best tip though to ensure this is to use a mitt to apply the tan and blend it in small circular motions. Also, work in smaller areas e.g don’t try and blend your whole leg at once, do your calves first and then your thighs.
    Another tip is to go in with less pumps and then if you feel you want to be darker, do another coat. Some of my worst tanning experiences have been when I’ve used way too much product to try and achieve a darker tan, but I just end up looking a mess!
    Good luck! Let me know how you go if you do decide to purchase Loving Tan!

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